Facebook Ad Mistakes: Facebook is the leading social media marketing platform in the world with more than 2 billion active users. This makes it a lucrative platform for digital marketers to tap into as it has a massive user base but unfortunately, the declining social media reach has complicated things for them and they are struggling to get their content in front of the right audience.
This has forced them to look for alternatives. Facebook ads are a great option as it not only improves your brand awareness but also helps you to reach out to the right audience. That is why 87% of US marketers will use Facebook marketing in 2020. What’s more, the number of ad impressions has increased 33% and the average price for ads have decreased by 4%, according to Facebook ad statistics.
Despite all its advantages, social media advertisers are still struggling to make the most of Facebook ads. One of the primary reasons for this is that they continuously make Facebook ad mistakes that prevent their ad campaigns from getting the exposure it deserves. To ensure you don’t end up making those same mistakes, we will highlight these costly ad mistakes in this article and tell you how you can avoid making these mistakes and enhance the effectiveness of your Facebook ad campaigns.
In this tutorial, you will learn about six costly Facebook ad mistakes that you should avoid.
1. No Funnel Alignment
One of the biggest mistakes social media advertisers make is that they launch a Facebook ad campaign without creating a strategy. Without a well-crafted Facebook ad strategy, you might end up losing money. A successful ad strategy takes different stages involved in marketing funnel into consideration and design ad campaigns for each stage of the funnel. There are three different stages:
- Engagement Remarketing
- Website Remarketing
Here, Awareness stage is at the top of the funnel, where the focus is on boosting the brand awareness. Engagement remarketing put all the emphasis on persuading your target audience to consider your products and services. The final stage of the funnel is website remarketing. It tries to generate more leads and convert them into paying customers.
2. Choosing the Wrong Campaign Objective
Most Facebook advertisers try to sell too many things too quickly. This happens because they don’t have a clear goal and objective in mind, or they have set the wrong objective and goals for their Facebook ad campaigns. Instead of being salesy, you should first give something valuable to your target audience before asking them for something in return. Start the conversation with your target audience and focus on building long term relationships with them instead of trying to convert them into paying customers in the first step. Also Check : Tech News Apps For Android.
3. Setting Up and Forgetting Campaigns
I have seen many Facebook advertisers and marketers who tend to set up their Facebook ad campaigns and tend to forget about them once it goes live. That is one of the main reasons why their Facebook ad campaigns fail to deliver the desired results. Leaving your ad campaigns in autopilot decreases return on ad spend, generates less revenue and increases cost per acquisition due to Facebook ad fatigue.
Facebook ad fatigue comes into play when your ad frequency is very high. As a result, your target audience see the same ads multiple times, which makes them less responsive to your Facebook ads. When your target audience doesn’t take any action after seeing your ads, your revenue will go down. The best way to overcome Facebook ad fatigue problem is to constantly monitor and tweak your Facebook ad campaigns. That is exactly what Facebook Blueprint certified marketers does.
4. Not Taking Full Advantage of Facebook Remarketing Ads
There are instances when users visit your website and abandon it without taking your desired action. So, They might be aware with your brand but have ditched your website due to lengthy contact forms or complex checkout process. You can target such customers via Facebook remarketing ads. Social media marketers can use reminder ads to re-engage the target audience by sending them reminders.
This type of ads works best when you have thousands of people visiting your website but only a handful of them convert into paying customers. Additionally, you can also use testimonial ads to attract customers who are still skeptical about purchasing your products. Customers who are already in your funnel at the website remarketing stage can see your testimonial ads and complete the purchase process. Also Check : YouTube Thumbnail Makers Online.
5. Using Wrong Lookalike Audience
What makes Facebook ads stand out is its ability to hyper target prospects, but most social media advertisers tend to lose this advantage by using poorly matched lookalike audiences on Facebook. Facebook let you choose from ten different custom audiences, but most advertisers can easily get confused and end up choosing the wrong custom audience.
Make sure you have 1000 or more people in your source audience which you can use to create a lookalike audience. Suppose you don’t have it, you can create a customer value matrix based on your website traffic, page likes or based on people who have engaged with your brand in some capacity.
6. Neglecting Facebook Pixel Settings
The 1st thing you should do before launching a Facebook ad campaign is to install and set up your Facebook pixel. Even though Facebook offers users enough resources to easily complete this process, it does not provide enough information when it comes to advanced settings. That is why many marketers tend to end up with wrong Facebook pixel settings which might be hurting their Facebook ad campaigns.
Suppose your cookie settings and advanced matching is poorly configured. In that case, you won’t be able to track additional Pixel data and the poorly configured cookie settings can prevent you from harnessing the power of cookies, which allows you to track visitors who are visiting to your Site for the second time.
Which is the biggest Facebook ad mistake you have ever made and what did you learn from it?